Chapter 4

-The layout of your website is important and can establish a graphic language in which your audience can understand. Many graphic elements, if portrayed consistently, can provide expectations of how your site will act for your audience. You can easily define where your navigation is located, etc.
-Visual hierarchy "creates a center of interest that attracts the viewer's attention." It also creates balance along with guiding the viewer's eyes towards the most important pieces first then gradually moves towards the least important pieces.
-A consistent graphic language can help determine your site from the rest of the sites out there. It's important that your site stands out visually but can still be easy to use and very understandable. Some consistency can include the reusing of specific colors that are linked to the company's logo.
-An average page layout starts with highest importance which is content then travels down to navigation and last the supportive information. By keeping true to this layout, your site can be very understandable to the viewer. Content usually includes page title, embedded links, and subsection titles. The navigation consists of location indicator, top-level menu options, and subnavigation options. Lastly, the supportive information includes site identifier, site wide utilities, and footer information.
-The goal of visual organization is to make the navigation obvious and the site user-friendly so that your audience is satisfied and doesn't stress over trying to find what they're looking for. Also, by using the same structure but different content, the user can understand that this is the same concept, but it is a different piece of information.