Preface

-The visual aspect of a website defines most of the communication to the audience. It contains all the information within the site. As the viewer, you can find that the appearance of the site can also form the emotional response that you experience while visiting.
-Sites that are easy to use are the best kind because they get the point across effectively.
-There are three parts that make up an easy-to-use, yet effective website. They are technical (building), structure (organization), and visual (appearance).
-The visual part is the most important aspect. It communicates the point reasonably, convincingly, and quickly.
-The visual aspect also does so much more for the audience. It has function and directs the user which also adds to its importance.