Chapter 7

-Your audience may not have ever been to your website before, but you want them to feel comfortable using your site when they first arrive. You want to make sure they feel like they should be there and that the site was made for them.
-The site should introduce the organization that you are presenting and what sets it apart from the others. Also, what makes it special? Two questions the author mentions are "Who lives here?" and "What do they do?" You should have your site answer these questions.
-Visual elements, like contrast, can make a page stand out if done correctly. The needs of your audience can help determine how much or how little contrast you need for your site. Different parts of your site can need different visual weights.
-Updates and announcements are important to maintaining a well-organized and interesting site, however they should not overpower the rest of the content. It starts to become confusing and just a big mess. Limit the announcements.
-As time goes by and more content is added, the visual hierarchy can change. To make something new stand out, add more contrast. Some tips for this include removing white space, adding motion, increasing or decreasing the size of the page elements, changing colors, textures, and shapes. You should do whatever works best for your site.